"If you run a walk series, you have content creators in your program.
There are content creators on your board, in your caregiver network, as major donors and as walk team captains.
How big might our miss be if we content creators? Consider that there are 200 million creators worldwide, of whom are pro or semi-pro and have 1,000 or more followers."
That's the takeaway from Forbes' list of the 50 highest-grossing content creators on YouTube.
Here's a look at the top 10:
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HootSuite CEO Ryan Holmes says “…social tools are getting more broadly adopted across organizations. It’s not just marketing anymore, it’s sales, public relations, human relations, everywhere.”